This morning Cancer Research released
a lovely little handwritten note to inform the world of social media that the hashtag #nomakeupselfie has raised a staggering £8 million pounds. Surely this should be enough for the ‘selfie
haters’ out there? Well apparently not. Apparently it just shows what a
self-aware group of vain bimbos we all are. The recent tweets and Facebook statuses
questioning what our bare, intrusive and pale faces will actually achieve has
shocked me. Why should we take a picture when we can just donate? As if your
face could cure cancer?
That’s the problem with social media.
It gives many the opportunity to have their say, even when it is not warranted.
Many of the tweets I witnessed
were not only in need of a spell check, but more importantly in need of a quick
google search in to what the ‘nomakeupselfie’ is trying to achieve. Incase you
don’t have a computer right now, let me tell you. Awareness. One simple word,
one very big effect. What is awareness? The Oxford dictionary states awareness
as a ‘concern about a well-informed interest in a particular situation or
development’ and a ‘knowledge or perception of a situation or fact’. In layman’s terms, informing others. It really
is that simple.
So to the idiot who said ‘your face won’t cure cancer’, no my face alone
isn’t going to cure cancer. But the
other million selfies that have been uploaded in the last six days since Cancer
Research started their campaign could. Most importantly my selfie is raising
awareness. I am inviting my fellow followers to join me through the use of a
special nomination to wipe away their safety net and to take a picture of what
lies beneath. I hope I made that sound scary because for some women it is. I
know many women who use makeup as a mask, to cover their insecurities and to
present a more acceptable image of themselves. My friend has been with her boyfriend
for 7 months and he still has not seen her without makeup. She wakes up at 7am
just to fill her brows and bronze her face because she is worried he may see
the ‘real’ her which is nowhere near as attractive as the made-up her. We are a
vain generation. We want to look good constantly. Why do you think Instagram
has 20 filters? Just to make us feel that little bit better about ourselves.
It
is hardly unexpected that we are like this when all we see is beautiful,
surgically enhanced celebs in every magazine or blog we read. As soon as Kim
Kardashian is seen sans makeup, her face is zoomed in on and blown up so we
can all have a giggle at that one tiny spot on her left cheek. ‘Oh she’s human.
She has dark circles, bags and spots. Hallelujah’. We take pleasure in seeing a
celebrity looking bad because finally they are one of us. The ‘nomakeupselfie’
puts us on par with every other woman regardless of their celebrity status. Now
people can see us for what we really are. Beautiful and courageous individuals.
Obviously there is always going
to be someone who cannot for the life of them understand this concept and this has
been well documented on my timeline full of twits. Look we all love a moan. I
am not a saint. I hate it when people ‘like’ their own pictures. We know you
bloody like it, you put it up! I also hate the ‘like this and you will receive
good luck in half an hour’ pictures. Never works. However, it is not feasible
to moan when people are coming together to raise awareness for a disease that
continues to rise and devastate lives. I am not one to stop a creative and
engaging campaign that has captured a generation of selfie takers. I am all for
originality and if this gets people talking, good or bad then Cancer Research’s
PR team is having a field day. Most importantly, if this campaign allows women
to say we are beautiful with or without makeup, with or without breasts, with
or without hair then why shouldn't we take part? It's time us women unite and
appreciate the one thing we all have – beauty.
So let us unite in the hope that the £8
million both us women and men have raised will help find a cure. I have inner beauty,
so do all the women who have been brave enough to face the cruel
judgement from social media sites to support such an important cause. So yes this selfie is a big ask for certain women and if it continues to raise money
then yes I will continue to promote it.
A question- would you men like to take a picture of
your winkle before you have ‘warmed’ it up? No I didn’t think so.
Text BEAT to 70099.


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