Saturday, 13 August 2011

American Apparel Saved?

American Apparel are possibly on the verge of going bust but (and here's hoping) founder Dov Charney has been thinking of ways to keep his flagging empire riding high. One of his ideas is to increase the accessories department which does excite me. I already love the old school gym bags, the vintage sunnies and chunky jewellery but it would be a welcomed addition if there were more to choose from! Also on Friday they launched American Apparel on online giant ASOS therefore allowing everyone who has an NUS card to get 10% off! Win for me definitely although I'm still waiting for the infamous 'disco pants' to come in. Hopefully by allowing ASOS to sell their products it may help bring Charney out of the deep.

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